We are writing to announce that Kellogg recently adopted a new palm oil sourcing policy that requires its suppliers to provide fully traceable, no-deforestation, no-exploitation palm oil by 2016.

As Bloomberg points out, Kellogg’s stock has declined over the past few months. Their new sourcing policy responds to extended pressure from a number of environmental groups, as well as Green Century Capital Management, which filed a shareholder resolution with Kellogg. In addition, Wilmar, the world’s largest palm oil trader, set a precedent for sustainable sourcing when it previously adopted a similar policy.

Kellogg is yet another example of the shift of the palm oil industry towards sustainability, as demonstrated by stringent sourcing policies increasingly proliferating throughout the commodity supply chain.